Here’s the crux of the discovery: In Alzheimer’s, the brain accumulates abnormal proteins, which clump together and form plaques. These plaques are toxic and interfere with the normal functioning of brain cells, leading to memory loss and cognitive decline. PBA works by helping cells to manage these protein accumulations better, essentially ‘tidying up’ the cellular environment. In studies using mice specifically designed to mimic Alzheimer’s disease, PBA not only reduced these harmful protein clumps but also improved memory functions.